Using your method of interpretation, here is John 1:10-16, which you understand to be talking about wisdom, not the Jesus Christ. (IT being widsom)
10 IT was in the world, and the world was made through IT, and the world did not know IT.
11 IT came to IT’s own, and those who belonged to IT did not receive IT.
12 But as many as received IT, to them IT gave the right to become children of God, even to those who believe in IT’s name,
13 who were born, not of blood nor of the will of the flesh nor of the will of man, but of God.
14 And IT became flesh, and dwelt among us, and we saw IT’s glory, glory as of the only begotten from the Father, full of grace and truth.
15 John testified about IT and cried out, saying, “This was IT of whom I said, ‘IT comes after me has a higher rank than I, for IT existed before me.’ ”
16 For of IT’s fullness we have all received, and grace upon grace.
But John also recorded these words by John the Baptist just a few lines down:
“This is He on behalf of whom I said, ‘After me comes a Man who has a higher rank than I, for He existed before me.’
If the “this is He” applies to Jesus, then we must move backwards appying all those pronouns to Jesus as well. And when we do that, we end up with Jn. 1:1 affirming that “the Logos” is in fact Jesus Christ.